If your plan is to find a new job this year, you’re not alone. Some 86% of workers intend to actively search for new employment opportunities. With unemployment rates dropping and an estimated 36% of employers planning to add to their fulltime staff, it has become a job hunter’s market. This does not mean it won’t take work to find…well, work. You still need a plan. Here are our top 6 job hunting strategies:
- Add interest to your cover letter. Most cover letters come off as bland and impersonal. They either recap the résumé or read like a generic form letter. Instead, include information not found on your résumé, such as personality traits, work habits, and qualifications. In short, customize it for the job.
- Tailor your résumé to fit the job. Using the job posting description, tweak past job duties and achievements to better match the position —without misrepresenting yourself, of course— and pull the most pertinent information to the top of each job entry. Do the same within a skills section or qualifications summary.
- Use Google Alerts to search and learn. Google’s alert function is an easy way to learn about new job postings and business opportunities with employers of interest. It’ll also notify you of any developments at those companies, so you’ll be well informed going into an interview.
- Be smart with your smart phone. Timing is everything with a job search. If you don’t jump on a post soon enough, you could very well miss out on that opportunity. Download at least one job-search app and the LinkedIn app to your phone. This will allow you to search for jobs while on-the-go.
- Get active on social media. A recent survey found that 73% of recruiters have filled positions through social media. Of these recruiters, 79% hired from LinkedIn. Update your profile to include keywords related to in-demand skills, qualifications, and accomplishments. To drive more traffic to your profile and establish credibility, publish content on LinkedIn to share your insights on your industry. To help you stand out, consider creating and posting a short video – no more than two minutes long – to highlight your skills, experience, and achievements.
- Consider all opportunities and connections. If a recruiter calls you about a job opportunity, take the time to listen whether you’re interested or not. Recruiters are often the first people to know about job openings, and the conversation could lead to a position that’s a much better fit to your goals and interests.
Job seekers are using modern day tools to search and land the job, and if you’re currently looking, you need to do the same. You have just one chance to make a good impression with a potential employer. Put these strategies to use to put your best foot forward.